Can AI-generated news reduce hostile media perceptions? Findings from two experiments

  • Introduction: The current debate regarding artificial intelligence (AI) raises the question of whether AI-generated news articles on controversial topics can reduce news consumers’ hostile media perceptions (HMP). In addition, there is a debate about people’s prior attitudes toward AI and how it influences people’s perceptions of AI-generated news articles. Methods: Based on the theoretical foundation of the MAIN model and the Hostile Media Phenomenon, we conducted two preregistered experimental studies in the United States (N = 1,197). All subjects were presented with a news article on a divisive and polarizing topic (gun regulation), but we systematically varied the supposed author of the article (human journalist, AI-generated, AI and human journalist working together). Results and Discussion: In both studies exposure to the AI-generated news article significantly reduced participants’ HMP. However, the effect was only detected for individuals with negative and moderate prior attitudes toward AI. Individuals with positive AI attitudes did not benefit from AI-generated articles. AI-assisted news reporting showed very limited effects (only in Study 2). Furthermore, we examined if HMP predict online engagement. While Study 1 showed no effects on online engagement, Study 2 revealed that exposure to an AI-generated news article indirectly increased online engagement (intention to share a news article with friends and family). Implications for communication and journalism are discussed.

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Author:Christian von Sikorski, Estel Huh, Emily Kubin
URN:urn:nbn:de:hbz:386-kluedo-93120
ISSN:2297-900X
Parent Title (English):Frontiers in Communication
Publisher:Frontiers
Document Type:Article
Language of publication:English
Date of Publication (online):2025/11/19
Year of first Publication:2025
Publishing Institution:Rheinland-Pfälzische Technische Universität Kaiserslautern-Landau
Date of the Publication (Server):2025/11/20
Issue:10
Article Number:1484186
Page Number:12
Source:10.3389/fcomm.2025.1484186
Faculties / Organisational entities:Landau - Fachbereich Psychologie
DDC-Cassification:3 Sozialwissenschaften / 380 Handel, Kommunikation, Verkehr
Collections:Open-Access-Publikationsfonds
Licence (German):Creative Commons 4.0 - Namensnennung (CC BY 4.0)
Licence (German):Lizenz nach Originalpublikation